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3 Reasons Why You Need Video In Your Content Marketing Strategy

Feb 17, 2021

We are big fans of video content here at Tide 55 and it's not just us. Video content is one of those things that a lot of businesses try to hide away from and avoid doing, usually, because it takes too much work, costs too much or (most often) they just don’t want to be on video.

However, video content is absolutely essential in this day and age for a business to grow their organic reach. You just cannot expect to compete in certain industries if you are not doing video content. It really is that simple.

Now, there are so many reasons why video content is valued so highly by people, brands and the algorithms, here are just 3 of those reasons:

  • Can improve SEO

Google loves video and not only because it owns YouTube, although I'm sure that helps. People get captivated by video, it can give all the information you need which means that people tend to hang around longer where video is used, which tells Google that what you are doing is good. And one thing is for sure, we all want to be on Google's good side.

  • Builds trust

Utilising video content is a great way to build your brand and showcase the brand's personality, what you have to offer and why people should buy it. We interact and connect better visually - it is our dominant sense, after all - so it's clear that incorporating video into your strategy will help your future customers, clients or prospects get a deeper understanding of your brand in full.

  • Boosts sales/conversions

Video gives you the opportunity to showcase a new product or service that you are offering and explain it completely, in a creative way. Video can significantly help you increase your sales/conversions when you create valuable, interesting and useful information as it is much more likely to be shared and engaged, growing your audience.

There are many statistics to back up video content being an important part of any content marketing strategy. Have a read of the 50 Visual Content Marketing Statistics You Should Know in 2021.

Here are just 4 that stood out to us…

  • 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.
  • Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years.
  • Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%).
  • 85% of Facebook and Instagram users watch video on the platforms with the sound off.

It is easy to see that visual content makes it easier for the viewer to understand, engage and in turn, more likely to remember the brand. There are many ways you can implement visuals into your content marketing strategy. Video is the obvious one but you can also use smart technology which can transform text to video for you, saving your teams time but still able to create video content. Try InVideo and see how smooth the process is!

When it comes down to it, we process visual content 60,000 times faster than text. We retain 80% of what we see compared to just 20% of what we read. If you’re not already doing video content, this is your sign to start!

We love producing video content so if you want to discuss and see how we can help you get more visual with your content, get in touch!

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