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Separating the Want From the Need

May 18, 2021

How do you know what's best? 

We consume endless amounts of content everyday, there’s no doubt about it. With all this endless consumption, you start to develop your own ideas about social media and what it can do for you. You want fun posts, extensive videos, ebooks - the lot! 

But is this beneficial to your company? What does your marketing strategy actually need to do?

Consuming social media personally in comparison to professionally can give you a biased outlook on what you want from your own content strategy. While everyone’s wants and needs may vary, it’s imperative to make the distinction between the two. In identifying this, you will be able to help drive and focus your content, and work towards becoming a key industry leader. 

At Tide 55 we want to help you identify that need, and eventually, we can work towards incorporating the want too! Firstly, what are you selling? Different products require different content strategies, in order to maximise your outlook and potential reach. It’s our job to work out what’s best for you, so you don’t have to worry. 

We’ve also got the experience to be able to make that decision for you - we understand the difference between want and need and how it can be used efficiently. For example, you may not WANT video, but your marketing strategy NEEDS it. It is a great way to build trust and showcase your brand's personality, encouraging future customers. 

You don’t have to scrap the want altogether - we can work with alternatives. At Tide 55 we make sure to keep open communication so you are never left in the dark, if you really want something we can work out how to incorporate it within the strategy - that’s what we do best! 

At the end of the day, sometimes you have to set aside the ego in consideration of the bigger picture. In the long term, it’ll be worthwhile when you start to see and reap the benefits! 

To find out more how we can help you set out the needs from the wants, make sure to send us a message! We’d love to talk to you about how the team here at Tide 55 can help your business to grow.

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